BioPharma Dive: 5 Trends Changing Drug Adherence for the Better

By: Lisa LaMotta, BioPharma Dive, May 15, 2017

If you don’t take your medication, it’s not going to work. Unfortunately for the pharmaceutical industry, this is often one of the hardest lessons for a company to learn — even if clinical trials prove your drug effective, real-world outcomes may differ greatly if patients don’t take their medication the way they are supposed to, if at all.

The problem of adherence is driven by a number of factors, including how often a drug needs to be taken (daily medications are often missed), how easy a drug is to administer (no one likes to inject things), and even the cost of medication (patients will take pricey meds less often to make them last longer). Read more here.